As 2025 draws to a close, visionary entrepreneur, creative director, and CEO of Dezrykay Trading, Desiree Karabo Reddy, looks back on a year defined by achievement, resilience, and growth. In her annual reflection, she speaks with pride and gratitude:
“2025 has been a year of unwavering progress, and I’m grateful for the trust and support of our clients and partners.”
Expanding Creative Influence in Media
This year saw Dezrykay Trading’s media division rise to new heights — building digital identities and visual narratives for companies, brands, and public figures. From professional photography and videography to website development and marketing content, the team has been instrumental in elevating businesses within South Africa and beyond.
Their portfolio expanded with coverage of high-profile events — including:
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Afri-Sisters by Multi-Ethnical
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Yo-Connect Women’s Day Celebration
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Cultivate Trading and China Agricultural Business Center Event
“We’re proud to have been part of these incredible milestones and honoured to help our clients preserve their memories and progress,” Desiree shared.
Power in Collaboration
A trailblazer for youth empowerment, Desiree is committed to creating space for emerging creatives. Strategic collaborations with Scene Captures, Sban Esihle Pictures, and Black Sky Films have fueled innovation — showcasing the strength of shared talent and vision.
Artistry Beyond Business
While driving her company forward, Desiree has also continued nurturing her passion for music. Her EP, “The Enigma,” garners critical acclaim, while her radio-ready single “Ride” is securing rotation on major platforms — including MTV Africa. It’s a powerful reminder that creativity remains at the heart of her journey.
Awards and Recognition
Desiree’s dedication to impact and excellence has been celebrated at multiple award ceremonies throughout 2025, including:
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WWMRA Awards
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SAWIBA – South African Women in Business Awards
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Bakone People Empowerment Foundation — honouring the work of Multi-Ethnical Crafts NPC, where Reddy partners with Bonolo Maduna and Lerato Mtileni to uplift communities through a non-profit platform
Looking Ahead
With strong momentum behind her, Desiree remains energized and optimistic:
“2025 has been a progressive year that has inspired more effort and dedication to the future. I’m excited to see what lies ahead for Dezrykay Trading and our partners.”
As a new year approaches, one thing is certain — Desiree Karabo Reddy is only just getting started. With passion, purpose, and partnership driving her forward, the future of Dezrykay Trading is set to shine even brighter in 2026.
Visit: https://dezrykaytrading.com/
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